Author archive: jimbo

How effective is Mobicow at driving application installs?

About Mobicow As mobile traffic grows each year, so does the opportunity to earn additional revenues for both websites and media buyers. Mobile devices have opened up an exciting new market for affiliate networks and media buyers alike, but reaching those users and getting their attention through banners is not feasible on such small screens….

User case study

Here are the results of a case study we did on Mobicow’s effectiveness in driving application downloads. 6141 high-quality user engagements generated per month at a low average Cost Per Download of $0.27, achieving a ROI of up to 950%.

What won’t people do for free stuff ?

We all agree that free is usually a good thing, and many companies use this fact to draw in new customers and increase brand awareness. So it raises the question, how far are some folks willing to go in order to get free stuff ? The answer is, pretty far. I recently read an article…

The Mobile Ad Network for Big Thumbs

Mobicow is different from other mobile ad networks in a major way – we serve full-screen mobile ads. Before Mobicow,  the only option was a standard banner ad. On a mobile device, banner ads are often so small, you’re lucky if consumers can even read them, much less click on them. Currently, 28% of all…